Our Purpose
Our purpose and values are at the heart of everything we do to fight for better mental health.
Our Mission
We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We work to create a better life for everyone with experience of mental distress including carers, family, friends and supporters.
Our Vision
We will not give up until everyone experiencing a mental health problem gets both support and respect.
Our Goals
Staying well:
supporting people likely to develop mental health problems to stay well.
Empowering Choice:
for people who experience a mental health problem, to make informed choices about how they live and recover.
Improving services and support:
ensuring that people receive the appropriate services and support at the right time to help their recovery and to enable them to live with their mental health problem.
Enabling social participation:
opening the doors to people with experience of mental health problems to enable them to participate fully in society.
Removing inequality of opportunity:
striving for equality of treatment for people who experience both mental health problems and other forms of discrimination.
Organisational excellence:
making the most of our assets by building a culture of excellence.